Win, Loss & Churn Analysis
"85% of B2B Marketers say they fail to connect content activity to business value"
Source: Forrester Research
Win, Loss & Churn Analysis is an invaluable source for Marketers:
Get candid feedback on whether your existing strategies are having the desired effect
Understand what really motivates your prospects and customers
Helps hone and craft your future communications
Increase the lead pipeline for Sales
Helps you determine whether are you reaching the right type of audience
Understand the channels by which your target audience are most likely to engage
Ensures that you are talking about business benefits - not features
Helps demonstrate Marketing effectiveness to the rest of your organisation
Future-proof your communications by being able to better understand the changes occurring at your audience
Improve competitive positioning
Understand what really motivates your prospects and customers
Helps hone and craft your future communications
Increase the lead pipeline for Sales
Helps you determine whether are you reaching the right type of audience
Understand the channels by which your target audience are most likely to engage
Ensures that you are talking about business benefits - not features
Helps demonstrate Marketing effectiveness to the rest of your organisation
Future-proof your communications by being able to better understand the changes occurring at your audience
Improve competitive positioning
Why work with CSM Insight to deliver your Win, Loss & Churn Programme?
Take the emotion out of your analysis: Internal resources can be too close to be truly independent
Increased transparency: Most buyers are usually more candid with an independent third-party
Keep focused on your core business: Don't detract critical internal teams away from their primary goals
Expertise: CSM Insight provide the specialist expertise required to ensure project success
Life After the Programme: No increased internal tension following the publication of the results
Increased transparency: Most buyers are usually more candid with an independent third-party
Keep focused on your core business: Don't detract critical internal teams away from their primary goals
Expertise: CSM Insight provide the specialist expertise required to ensure project success
Life After the Programme: No increased internal tension following the publication of the results
Want to find out more about Win, Loss & Churn Analysis and how it can propel your Marketing effectiveness?
This exclusive guide provides you with answers to all of the critical questions such as:
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