Win, Loss & Churn Analysis
Win, Loss & Churn Analysis provides unique customer insights:
Validate or eradicate your assumptions about what your customers really think about your business
Understand the key rationale behind their decision to stay, grow or leave
Where you need to focus your existing resources and make more informed decisions about future strategy
Understand the impact of your customer segmentation and engagement processes
The impact of your customer education programmes and what further enhancements are needed
Uncover poor working practices and highlights any internal training requirements
Identify “green churn” threats (i.e. unexpected downgrades / cancellations)
Reassess your customer journey maps to make them even more effective
Better understand new and emerging competitive threats
Provides invaluable feedback for the rest of the organisation (i.e. Senior Management, Sales, Marketing, Finance, etc)
Understand the key rationale behind their decision to stay, grow or leave
Where you need to focus your existing resources and make more informed decisions about future strategy
Understand the impact of your customer segmentation and engagement processes
The impact of your customer education programmes and what further enhancements are needed
Uncover poor working practices and highlights any internal training requirements
Identify “green churn” threats (i.e. unexpected downgrades / cancellations)
Reassess your customer journey maps to make them even more effective
Better understand new and emerging competitive threats
Provides invaluable feedback for the rest of the organisation (i.e. Senior Management, Sales, Marketing, Finance, etc)
Why work with CSM Insight to deliver your Win, Loss & Churn Programme?
Take the emotion out of your analysis: Internal resources can be too close to be truly independent
Increased transparency: Most buyers are usually more candid with an independent third-party
Keep focused on your core business: Don't detract critical internal teams away from their primary goals
Expertise: CSM Insight provide the specialist expertise required to ensure project success
Life After the Programme: No increased internal tension following the publication of the results
Increased transparency: Most buyers are usually more candid with an independent third-party
Keep focused on your core business: Don't detract critical internal teams away from their primary goals
Expertise: CSM Insight provide the specialist expertise required to ensure project success
Life After the Programme: No increased internal tension following the publication of the results
Want to find out more about Win, Loss & Churn Analysis and how it can boost Customer lifetime value, retention and growth?
This exclusive guide provides you with answers to all of the critical questions such as:
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